![]() ![]() clicking, purchasing, subscribing and etc.). These campaigns are designed to encourage an immediate response from consumers (i.e. This market is dominated by "Direct Response" marketing campaigns. The global internet advertising market size is expected to surpass the $1T mark by 2027. There’s a close-up on the item and it looks gorgeous! Why not click on an ad with similar looking items for a special holiday treat for yourself?įigure 1: showing an illustration of “Featured Clothing” during an NBA game ![]() Or maybe, you’re watching Carrie Bradshaw rushing to the ferry and losing her Jimmy Choo sandal. Wouldn’t it be great for an ad to pop up at that exact moment with a special sale on that player’s jersey? Imagine you’re watching the NBA finals, it’s the last possession in the last game and your favorite player just scored a threesome that won the championship. For these clothing items we provide the exact frames in which they appear with more information (such as bounding boxes and time codes) that can help advertisers and publishers match relevant ads of similar clothing items and place them it in the exact moment where the item is showing within the video. This insight uses advanced AI to enable a deep understanding of key moments, main characters, important scenes and emotions displayed, all in-order to identify the key clothing items appearing in videos. ![]() This feature allows publishers and advertisers to leverage deep contextual understanding in-order to place the most relevant ads at the most relevant timing where viewers will be most receptive to engage with the ad. Azure Video Indexer are excited to announce a new capability named " Featured Clothing " that is now available in public preview. ![]()
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